The third edition of Seminaked Party by Desigual takes place on Thursday at AFI Cotroceni

Press release, June 10th, 2014 – AFI Cotroceni will host on Thursday the third edition of Seminaked Party by Desigual event. At the party, the first 100 visitors of Desigual store in AFI Cotroceni will go home with complete outfits if they cross the store’s threshold only in lingerie.

This event, now at its third edition, sends the message that made him famous: “Enter half-naked and leave all dressed”. Desigual store opens at 8:00 am and, from that moment, the first 100 visitors lightly dressed will have one hour to choose the right clothes for them.

Through this event, Desigual, the most uninhibited fashion brand from the local market, unconventional announces the start of summer promotions. To participate in this event, each participant must be over 18 years and they will have to validate their participation by presenting their identity card.

At the previous edition in Romania, over 200 Bucharest residents stayed in line from 04:00 am to take advantage of the promotion. Globally, from 2005, since the first event took place, over 10,000 nonconformists around the world enthusiastically took part in this motion. Seminaked by Desigual event enjoyed great success in cities across Europe, U.S. and Asia, as Madrid, Barcelona, London, New York, Berlin, Amsterdam and Tokyo.

For more information about AFI Cotroceni you can access website or visit the official Facebook page of AFI Cotroceni.